In this article, we examine the subjective impact of persuasive technologies coupled with social networks. We support the hypothesis that the latter promote the illusion of the completeness of the other through the presentation of decoys, in analogy with the spectacular dimension of magic. We hypothesize that these images entail subjective effects, primarily envy as an effect of this presentification of the other in the promotion of oneself. However, the subjects can disengage themselves from the contemplation of images in social networks, in particular by relying on creative modalities instead. This movement could provide a way out of the illusion of its omnipotence, and give access to a fiction, reconstructing a reality around the absence, and thus rekindling the logic of desire.