This article examines the reciprocal implications between the discourse on productivity and psychoanalytic therapy and, consequently, the potential conflict between societal demands for productivity and the fundamental principles of psychoanalytic treatment. Based on clinical reflections, I explore how recurring expressions, such as the frustration of “not being productive enough”, manifested by some analysands, reflect an intertwining of neoliberal expectations of performance and the therapeutic setting. Using Foucault’s methodology of discourse analysis, I identify three discursive phases of productivity that encompass practices and manifest themselves in behaviours and subjectivities: rational, transgressive, and individualised. On the one hand, this article questions the permeability of psychoanalysis in the face of contemporary injunctions to “become oneself” and maximise one’s personal potential and asks to what extent psychoanalytic therapy can remain impervious to these influences. On the other, it invites reflection on the ways in which the association between psychotherapy, psychoanalysis, and the goal of productivity has been made possible.